Gustavo Pares CEO and Founding Partner, NDS Cognitive Labs

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs, designing and implementing Digital Transformation, Conversational AI, and Technical Talent solutions. Co-located in the U.S. and Mexico, the company serves clients in North and South America, Europe, and India.

Parés is author of “In the Race For Tech Talent, the US Should Look to Mexico” (TechCrunch) and the Amazon book “Transform Your Business with AI Chatbots” which focuses on the AI Chatbot revolution. He is a frequent speaker at technology conferences and regularly contributes to Forbes, e-Banking News, The Standard CIO, InformationWeek, TechCrunch, and MIT.

In 2021, NDS Cognitive Labs was recognized as one of the Top San Francisco Startups. Along with co-author and partner Ricardo Parés, he was also named Entrepreneur of the Year by San Francisco’s Nexus Illuminate Awards, recognizing him among America’s most outstanding technology and service industry entrepreneurs.

With a Master’s Degree in Business Administration, a Bachelor’s Degree in Administrative Computing Systems, and certificates from MIT, Harvard, and Stanford, Parés is also a university professor with a lifelong passion for transforming digital technologies into business solutions.